Brandplace is a branded entertainment and content agency based in Munich. Under the direction of Sandra Freisinger-Heinl (Managing Director), it offers you competent support in the areas of in-content advertising, product placement (in TV, cinema, VoD as well as in VR, AR & Metaverse), cross promotion, branded content, virtual placement and influencer content.
The agency is specialised in 360-degree concepts that emotionalise brands, strengthen brand image and promote sales. Result-orientation and proof through performance values and market research. We pay special attention to Green Productions, Green Advertising & Content as well as supporting sustainable film projects.
Brandplace works for numerous national and international clients and also acts as the German representative office of Mirriad, experts in virtual placement in TV, digital and VoD.
Sandra Freisinger-Heinl has an extensive network of contacts with productions and broadcasters combined with a strong client base. An international business degree, a journalistic education and more than 25 years of experience in the communications industry are her foundation for effectively advising brands in the branded content sector both economically and in terms of content.
As Chairwoman of the BCMA DACH (Branded Content Marketing Association), she is committed to promoting the growth of the branded content industry in Germany, Austria and Switzerland. In this function, she conducts monthly “Branded Content Lunch Talks” on current topics. She is a book author, speaker at events such as the dmexco and member of branded content juries such as the BCM as well as co-editor of the blog BEO (Branded Entertainment Online), a leading news and exchange platform on the topics of product placement and branded content. She is a lecturer for content marketing for the MBA programme at the Munich University of Applied Sciences.