Influencer Marketing
What is Influencer Marketing?
Influencer marketing refers to a high-reach marketing that is carried out by opinion leaders, so-called influencers. On social media platforms such as YouTube, Instagram, TikTok and Snapchat, influencers are the celebrities of young target groups. They have an established community that has developed over time and are trusted experts and role models for their followers, on whom a brand message can be directed. Their opinions and recommendations are followed, liked and shared in the corresponding target group.
An interaction with the brand is created in the social network, which increases your brand awareness in a special way and positively influences buying behaviour. Through an authentic appearance, the influencer’s advertising is optimally not even perceived as such and thus the credibility of the brand is sustainably increased.
How do we proceed in influencer marketing?
We search the most suitable and widest-reaching influencers for your online campaign and connect current influencer projects with your brand. We are constantly up-to-date on current influencer campaigns in various social networks, such as Instagram, YouTube, TikTok and Snapchat, which we monitor for interaction and response. For your product, we analyse which channel fits best, we research target groups and reach of commercially available influencers and check contractual requirements.
We ensure an authentic integration and accompany the entire campaign during the ongoing process. Finally, we present KPIs (Key Performance Indicators) such as reach, engagement, etc. to evaluate the success of the campaign.
What is it that makes us special in Influencer Marketing?
The influencer market is very dynamic and constantly serves the latest formats. Our ultimate goal is to find perfect creators for you for a marketing activity tailored to your needs. Depending on your budget – whether a single project or an online campaign – we will be happy to advise you on the current highlights in the market.
You are looking for the right influencer for your brand?
References
E.ON at YouTopia
E.ON was a sponsor of the sustainability & social media project “YouTopia”. Thanks to E.ON, the YouTopia dome was completely supplied with green electricity and the live stream was also climate-neutral. There was an energy bike challenge with Joey Kelly, in which the YouTubers had to generate their own electricity, and a science talk on renewable energies with Frank Thelen.
Tallink Silja and Youtuber Joyce
Influencer Joyce went on a cruise from Stockholm to Helsinki with the cruise company Tallink Silja. Two vlogs were posted on Influencer Joyce’s YouTube channel, as well as several posts on Facebook, Twitter, & Instagram. There was also a competition on Facebook for a mini cruise with Tallink Silja.
Ritex at YouTopia
Ritex sponsored the sustainability and social media project “YouTopia” and placed condoms made of natural rubber latex in the show. There was a challenge in which the influencers had to make their own sustainable condoms. In addition, the influencer Jonas Ems posted an Instagram picture with a Ritex condom as part of the sustainability campaign.