{"id":887,"date":"2022-05-24T14:09:55","date_gmt":"2022-05-24T14:09:55","guid":{"rendered":"https:\/\/brandplace.de\/?page_id=887"},"modified":"2023-01-25T14:14:15","modified_gmt":"2023-01-25T14:14:15","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/brandplace.de\/en\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"

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Influencer Marketing<\/h1>\n

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What is Influencer Marketing?<\/h3>\n

Influencer marketing refers to a high-reach marketing that is carried out by opinion leaders, so-called influencers. On social media platforms such as YouTube, Instagram, TikTok and Snapchat, influencers are the celebrities of young target groups. They have an established community that has developed over time and are trusted experts and role models for their followers, on whom a brand message can be directed. Their opinions and recommendations are followed, liked and shared in the corresponding target group.<\/p>\n

An interaction with the brand is created in the social network, which increases your brand awareness in a special way and positively influences buying behaviour. Through an authentic appearance, the influencer’s advertising is optimally not even perceived as such and thus the credibility of the brand is sustainably increased.<\/p>\n

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How do we proceed in influencer marketing?<\/h3>\n

We search the most suitable and widest-reaching influencers for your online campaign and connect current influencer projects with your brand. We are constantly up-to-date on current influencer campaigns in various social networks, such as Instagram, YouTube, TikTok and Snapchat, which we monitor for interaction and response. For your product, we analyse which channel fits best, we research target groups and reach of commercially available influencers and check contractual requirements.<\/p>\n

We ensure an authentic integration and accompany the entire campaign during the ongoing process. Finally, we present KPIs (Key Performance Indicators) such as reach, engagement, etc. to evaluate the success of the campaign.<\/p>\n

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What is it that makes us special in Influencer Marketing?<\/h3>\n

The influencer market is very dynamic and constantly serves the latest formats. Our ultimate goal is to find perfect creators for you for a marketing activity tailored to your needs. Depending on your budget – whether a single project or an online campaign – we will be happy to advise you on the current highlights in the market.<\/p>\n

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You are looking for the right influencer for your brand?<\/h3>\n

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References<\/h2>\n

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E.ON at YouTopia<\/h3>\n

E.ON was a sponsor of the sustainability & social media project “YouTopia”. Thanks to E.ON, the YouTopia dome was completely supplied with green electricity and the live stream was also climate-neutral. There was an energy bike challenge with Joey Kelly, in which the YouTubers had to generate their own electricity, and a science talk on renewable energies with Frank Thelen.<\/p>\n

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Tallink Silja and Youtuber Joyce<\/h3>\n

Influencer Joyce went on a cruise from Stockholm to Helsinki with the cruise company Tallink Silja. Two vlogs were posted on Influencer Joyce’s YouTube channel, as well as several posts on Facebook, Twitter, & Instagram. There was also a competition on Facebook for a mini cruise with Tallink Silja.<\/p>\n

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Ritex at YouTopia<\/h3>\n

Ritex sponsored the sustainability and social media project “YouTopia” and placed condoms made of natural rubber latex in the show. There was a challenge in which the influencers had to make their own sustainable condoms. In addition, the influencer Jonas Ems posted an Instagram picture with a Ritex condom as part of the sustainability campaign.<\/p>\n

Tageschallenge on Instagram<\/a><\/p>\n

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Influencer Marketing What is Influencer Marketing? Influencer marketing refers to a high-reach marketing that is carried out by opinion leaders, so-called influencers. On social media platforms such as YouTube, Instagram, TikTok and Snapchat, influencers are the celebrities of young target groups. They have an established community that has developed over time and are trusted experts […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Influencer Marketing<\/h1>

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Was ist Influencer Marketing?<\/h3>

Influencer Marketing bezeichnet ein reichweitenstarkes Marketing, das von Meinungsmacher:innen, sogenannten Influencer:innen ausgef\u00fchrt wird. Auf Social-Media-Plattformen wie YouTube, Instagram, TikTok und Snapchat sind Influencer:innen die Prominenten der jungen Zielgruppen. Sie haben eine \u00fcber die Zeit entstandene feste Community und sind ihren Followern vertrauensw\u00fcrdige Expert:innen und Vorbilder, auf die eine Markenbotschaft ausgerichtet werden kann. Deren Meinungen und Empfehlungen werden verfolgt und in der entsprechenden Zielgruppe geliked und geteilt.<\/p>

Im sozialen Netzwerk entsteht eine Interaktion mit der Marke, die Ihre Markenbekanntheit in besonderer Weise erh\u00f6ht sowie das Kaufverhalten positiv beeinflusst. Durch einen authentischen Auftritt wird die Werbung des Influencers im Optimalfall gar nicht als solche empfunden und dadurch die Glaubw\u00fcrdigkeit der Marke nachhaltig erh\u00f6ht.<\/p>

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Wie gehen wir beim Influencer Marketing vor?<\/h3>

Wir suchen die passendsten und reichweitenst\u00e4rksten Influencer:innen f\u00fcr Ihre Online-Kampagne und verbinden aktuelle Influencer-Projekte mit Ihrer Marke. Wir sind st\u00e4ndig up-to-date \u00fcber laufende Influencer-Kampagnen in den verschiedenen sozialen Netzwerken, wie Instagram, YouTube, TikTok und Snapchat, die wir hinsichtlich Interaktion und Resonanz verfolgen. F\u00fcr Ihr Produkt analysieren wir, welcher Kanal am besten passt, recherchieren Zielgruppen und Reichweiten der kommerziell verf\u00fcgbaren Influencer:innen und pr\u00fcfen vertragliche Anforderungen.<\/p>

Wir achten auf eine authentische Integration und begleiten die gesamte Kampagne im laufenden Prozess. Zum Abschluss pr\u00e4sentieren wir KPIs (Key Performance Indicators) wie Reach, Engagement etc., um den Erfolg der Kampagne zu bewerten.<\/p>

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Was macht uns beim Influencer Marketing besonders?<\/h3>

Der Influencer Markt ist sehr dynamisch und bedient st\u00e4ndig die neuesten Formate. Unser oberstes Ziel ist es, f\u00fcr Sie perfekte Creators f\u00fcr eine auf Ihre Bed\u00fcrfnisse zugeschnittene Marketingma\u00dfnahme zu finden. Je nach Budget \u2013 ob Einzelprojekt oder Online-Kampagne \u2013 beraten wir Sie gerne zu den aktuellen Highlights im Markt.<\/p>

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Sie suchen den richtigen Influencer:innen f\u00fcr Ihre Brand?<\/h3>

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Referenzprojekte<\/h2>

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E.ON bei YouTopia<\/h3>

E.ON war Sponsor beim Nachhaltigkeits- & Social Media Projekt \u201eYouTopia\u201c. Durch E.ON wurde die YouTopia-Kuppel komplett mit \u00d6kostrom versorgt und auch der Live-Stream war klimaneutral. Es gab eine Energierad-Challenge mit Joey Kelly, bei der die YouTuber:innen selbst Strom erzeugen mussten, und einen Science Talk zu erneuerbaren Energien mit Frank Thelen.<\/p>

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Tallink Silja und Youtuberin Joyce<\/h3>

Influencerin Joyce ist mit dem Kreuzfahrtunternehmen Tallink Silja auf eine Kreuzfahrt von Stockholm nach Helsinki gegangen. Zwei Vlogs wurden auf dem YouTube Kanal der Influencerin Joyce gepostet, sowie mehrere Beitr\u00e4ge auf Facebook, Twitter, & Instagram. Au\u00dferdem gab es auf Facebook ein Gewinnspiel f\u00fcr eine Minicruise mit Tallink Silja.<\/p>

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Ritex bei YouTopia<\/h3>

Ritex hat das Nachhaltigkeits- und Social Media Projekt \u201eYouTopia\u201c gesponsert und Kondome aus Naturkautschuklatex in der Sendung platziert. Es gab eine Challenge, bei der die Influencer:innen selbst nachhaltig Kondome herstellen mussten. Au\u00dferdem hat der Influencer Jonas Ems im Zuge der Nachhaltigkeitskampagne ein Instagram-Bild mit Ritex-Kondom gepostet.<\/p>

Tageschallenge auf Instagram<\/a><\/p>

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