[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/brandplace.de\/wp-content\/uploads\/2023\/01\/brandplace-mediagentur_top-min.jpg” alt=”Brandplace Mediaagentur” title_text=”brandplace-mediagentur_top-min” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”Open Sans||||||||” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” header_font_size_tablet=”26px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
Branded content is content created and distributed by a brand on its behalf. It aims to attract the interest of the viewer with the prepared content of a brand and to build up a bond. In doing so, an advertising character is avoided, i.e. the viewer should not perceive the brand in the context of information and entertainment as advertising, but should be made aware of it in passing. In Germany, content is often used by brands for product launches or for specific occasions such as Christmas and Easter or to address a specific target group and to build up social media channels.<\/p>\n
The focus can be on the brand. Additively, brand and image values can also be elaborated through the content without naming them directly. Well-known and successful branded content is, for example, Edeka Heimkommen<\/a>, Volvo Epic Split<\/a> and the Bundeswehr series “Die Rekruten<\/a>“.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n We know how to tell stories about a brand – informative, user-oriented and with great entertainment value. Content and distribution are equally king for us in order to implement successful content marketing in your target group. We are specialised in highlight content with films, web series, reports or videos. Branded content can be created to accompany product placement integrations, e.g. as a making-off for your social media channels.<\/p>\n Furthermore, we create completely independent web series, films and videos in cooperation with well-known production companies and agencies in order to reach your specific target group with high-quality film content. Recently, we have also been working on audio content in podcasts and virtual reality content!<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n We know the German production market extremely well. We know which of the top 10 film productions and which of the numerous special productions for documentaries and videos will produce the best format for your brand as a film, web series, report or video and how it can be distributed widely on TV, VoD and social media. We are represented in the leadership positions of the BCMA DACH (Global Branded Content Marketing Association) and are therefore optimally connected nationally and internationally with the members and brands.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”\/en\/contact\/” button_text=”Contact us” button_alignment=”left” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#3fab44″ button_border_color=”#3fab44″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Open Sans||||||||” button_icon=”$||divi||400″ background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”Open Sans||||||||” header_text_color=”#FFFFFF” header_2_font=”Open Sans||||||||” header_2_text_color=”#FFFFFF” header_2_line_height=”1.4em” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/CKdXMNmnOm8″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n In collaboration with the film “Lassie – An Adventurous Journey”, Volkswagen shot its own content featuring the famous collie Lassie for its YouTube channel.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/EDmp8XST70s” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n Starcook invited to an exciting virtual influencer cooking workshop, all about Spanish tapas. Celebrity chef Johann Lafer chose the recipes together with Nieves Garc\u00eda. Freixenet was there too!<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/brandplace.de\/wp-content\/uploads\/2022\/05\/consorcio-serrano-lafer.jpg” title_text=”consorcio-serrano-lafer” url=”\/product-placement\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n The Consorcio Serrano seal of approval was invited to the virtual cooking workshop by Starcook and Johann Lafer and sent a professional ham cutter to cut the typical Spanish Serrano ham fresh from the bone.<\/p>\n Instagram: Consorcio Serrano Schinken<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Branded Content What is branded content? Branded content is content created and distributed by a brand on its behalf. It aims to attract the interest of the viewer with the prepared content of a brand and to build up a bond. In doing so, an advertising character is avoided, i.e. the viewer should not perceive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_fullwidth_image src=\"https:\/\/brandplace.de\/wp-content\/uploads\/2022\/06\/topheader-brandplace-sub-min.jpg\" alt=\"brandplace Mediaagentur\" title_text=\"brandplace Mediaagentur\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_margin=\"||40px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_font=\"Open Sans||||||||\" header_text_color=\"#FFFFFF\" header_font_size=\"26px\" header_line_height=\"1.4em\" header_font_size_tablet=\"26px\" header_font_size_phone=\"20px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Branded Content ist Content, der von einer Marke in deren Auftrag kreiert und distribuiert wurde. Er zielt darauf ab, mit den aufbereiteten Inhalten einer Marke das Interesse des Betrachters zu wecken und eine Bindung aufzubauen. Dabei wird ein werblicher Charakter vermieden, d.h. der Betrachter soll die Marke im Kontext einer Information und Unterhaltung nicht als Werbung auffassen, sondern beil\u00e4ufig darauf aufmerksam gemacht werden. In Deutschland wird Content von Marken oft zu Product Launches bzw. zu bestimmten Anl\u00e4ssen wie Weihnachten und Ostern oder zur Ansprache einer bestimmten Zielgruppe und zum Aufbau von Social-Media-Kan\u00e4len eingesetzt.<\/p> Dabei kann die Marke im Mittelpunkt stehen. Additiv k\u00f6nnen auch Marken- und Imagewerte durch den Content herausgearbeitet werden, ohne diese direkt zu nennen. Bekannter und erfolgreicher Branded Content ist zum Beispiel Edeka Heimkommen<\/a>, Volvo Epic Split<\/a> und die Bundeswehr Serie \u201eDie Rekruten<\/a>\u201c.[\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Wir verstehen es, zu einer Marke Geschichten zu erz\u00e4hlen \u2013 informativ, nutzerorientiert und mit gro\u00dfem Unterhaltungswert. Dabei sind \u201eContent und Distribution\u201c gleicherma\u00dfen King f\u00fcr uns, um erfolgreiches Content Marketing in Ihrer Zielgruppe durchzuf\u00fchren. Unsere Spezialisierung liegt auf Highlight-Content mit Filmen, Webserien, Reportagen oder Videos. Branded Content kann begleitend zu Product-Placement-Integrationen z.B. als Making-Off f\u00fcr Ihre Social-Media-Kan\u00e4le erstellt werden.<\/p> Ferner kreieren wir mit namhaften Produktionsunternehmen und Agenturen komplett eigenst\u00e4ndige Webserien, Filme und Videos, um Ihre spezielle Zielgruppe durch hochwertigen Film-Content abzuholen. Neuerdings arbeiten wir auch an Audio-Content in Podcasts und Virtual Reality-Content!<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Im deutschen Produktionsmarkt kennen wir uns extrem gut aus. Wir wissen, welche der Top 10 Filmproduktionen und welche der zahlreichen Spezial-Produktionen f\u00fcr Dokus und Videos f\u00fcr Ihre Marke das beste Format als Film, Webserie, Reportage oder Video produziert und wie es reichweitenstark in TV, VoD und Social Media distribuiert werden kann. Wir sind in den F\u00fchrungspositionen der BCMA<\/a> DACH (Global Branded Content Marketing Association) vertreten und dadurch bestens national und international mit den Mitgliedern und Marken vernetzt.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_button button_url=\"\/kontakt\/\" button_text=\"Kontaktieren Sie uns\" button_alignment=\"left\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#3fab44\" button_border_color=\"#3fab44\" button_border_radius=\"0px\" button_letter_spacing=\"0px\" button_font=\"Open Sans||||||||\" button_icon=\"$||divi||400\" background_layout=\"dark\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_font=\"Open Sans||||||||\" header_text_color=\"#FFFFFF\" header_2_font=\"Open Sans||||||||\" header_2_text_color=\"#FFFFFF\" header_2_line_height=\"1.4em\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_video src=\"https:\/\/youtu.be\/CKdXMNmnOm8\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_margin=\"50px||||false|false\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> In Zusammenhang mit dem Kinofilm \u201eLassie \u2013 Eine abenteuerliche Reise\u201c wurde f\u00fcr den YouTube Channel von Volkswagen eigener Content mit dem ber\u00fchmten Collie Lassie gedreht.[\/et_pb_text][et_pb_video src=\"https:\/\/youtu.be\/EDmp8XST70s\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Starcook hat zu einem spannenden, virtuellen Influencer-Kochworkshop eingeladen, bei dem sich alles um spanische Tapas dreht. Starkoch Johann Lafer suchte zusammen mit Nieves Garc\u00eda die Rezepte aus. Mit dabei Freixenet!<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/brandplace.de\/wp-content\/uploads\/2022\/05\/consorcio-serrano-lafer.jpg\" title_text=\"consorcio-serrano-lafer\" url=\"\/product-placement\/\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Das G\u00fctesiegel Consorcio Serrano wurde von Starcook und Johann Lafer zum virtuellen Kochworkshop eingeladen und schickte einen professionellen Schinkenschneider, der den typischen spanischen Serrano Schinken frisch vom Knochen schnitt.<\/p>How do we proceed in Branded Content?<\/h3>\n
What is it that makes us special in branded content?<\/h3>\n
You want to tell your own story?<\/h3>\n
References<\/h2>\n
Cinema film Lassie – Placement of the Passat Variant and T-Roc of Volkswagen<\/h3>\n
Starcook \u2013 Johann Lafer \u2013 Freixenet<\/h3>\n
Starcook \u2013 Johann Lafer \u2013 Consorcio Serrano<\/h3>\n
Branded Content<\/h1>
Was ist Branded Content?<\/h3>
Wie gehen wir bei Branded Content vor?<\/h3>
Was macht uns beim Branded Content besonders?<\/h3>
Sie wollen Ihre eigene Geschichte erz\u00e4hlen?<\/h3>
Referenzprojekte<\/h2>
Kinofilm Lassie \u2013 Platzierung des Passat Variant und T-Roc von Volkswagen<\/h3>
Starcook \u2013 Johann Lafer \u2013 Freixenet<\/h3>
Starcook \u2013 Johann Lafer \u2013 Consorcio Serrano<\/h3>