{"id":861,"date":"2022-05-24T13:10:28","date_gmt":"2022-05-24T13:10:28","guid":{"rendered":"https:\/\/brandplace.de\/?page_id=861"},"modified":"2023-01-25T14:11:14","modified_gmt":"2023-01-25T14:11:14","slug":"digital-product-placement","status":"publish","type":"page","link":"https:\/\/brandplace.de\/en\/digital-product-placement\/","title":{"rendered":"Digital Placement"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/brandplace.de\/wp-content\/uploads\/2023\/01\/brandplace-mediagentur_top-min.jpg” alt=”Brandplace Mediaagentur” title_text=”brandplace-mediagentur_top-min” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”Open Sans||||||||” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” header_font_size_tablet=”26px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Virtual Placement<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

What is virtual placement?<\/h3>\n

In virtual product placement, also called digital product placement, products are afterwards placed in TV programmes, show formats, films and music videos. This is done using AI (artificial intelligence) technology in the finished film and series format. This means that your brand is not displayed during the commercial break, but in the environment of a high-quality content.<\/p>\n

The short lead times for virtual placement allow exact timing coordination with other advertising campaigns. Prices are competitive with TV spots and physical product placements integrated during production. The positive impact on KPIs (Key Performance Indicators), brand awareness, purchase intention and even sales increase has been proven by market research.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

How do we proceed in virtual \u200bplacement?<\/h3>\n

We place your product, poster or advertisement in well-known German TV series, whereby digital product placement is indistinguishable from physical placement for the viewer. Here we rely on implied usage, i.e. the implicit use of the brand. This means that the viewer is shown a product in the story as if the actor would actually use it. Another very effective option is the placement of signages, i.e. digital media content such as digital posters or out-of-home outdoor advertising.<\/p>\n

An example could be a promotional poster in a film or series to accompany a campaign. To achieve the best possible brand performance, we work with Mirriad, a specialised service provider, to develop placement options in the finished content and select them together with the brand partner, the agency and the content platform. Examples of successful formats in which virtual placements have already been used are “Gute Zeiten, Schlechte Zeiten” and “Alles was z\u00e4hlt” on RTL or “Berlin Tag und Nacht” and “K\u00f6ln 50667” on RTL II. Music videos of well-known artists in the USA and China also use this technique.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

What is it that makes us special in virtual placement?<\/h3>\n

We are the exclusive representatives of Mirriad in Germany, Austria and Switzerland and have direct access to national formats (on RTL and RTL II) and international formats (music, feature films, VoD). Through Mirriad, we can conduct market research and combine it with the market research systems of the media agencies. We can align the virtual placement campaign with other advertising and TV campaigns in terms of content and timing.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

Want to launch a campaign for your brand?<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”\/en\/contact\/” button_text=”Contact us” button_alignment=”left” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#3fab44″ button_border_color=”#3fab44″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Open Sans||||||||” button_icon=”$||divi||400″ background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”Open Sans||||||||” header_text_color=”#FFFFFF” header_2_font=”Open Sans||||||||” header_2_text_color=”#FFFFFF” header_2_line_height=”1.4em” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

References<\/h2>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/cFDivUP6ZB4″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

Best of Video Mirriad<\/h3>\n

Mirriad searches the most relevant and effective times to subsequently insert products and posters into a wide variety of formats.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/brandplace.de\/wp-content\/uploads\/2022\/05\/mirriad.jpg” title_text=”mirriad” url=”\/digital-placment\/” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

Mirriad digital PP<\/h3>\n

Mirriad digital PP is a proven popular and effective way for brands to reach customers and lift powerful KPIs such as awareness, affinity and purchase intent. Previous research has shown that on average 84% like this format and 90% say it is a good fit for the content. This positive attitude carries over to brands: 81% say it makes the brand more attractive. With an average increase in ad awareness of +22pt and brand affinity of +11pt, all these factors lead to a market-leading average increase in brand awareness of +10 pt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”26px” header_3_line_height=”1.4em” header_3_font_size_tablet=”26px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Virtual Placements in TV Dailies<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”222,221″ fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” pagination_font=”Open Sans|600|||||||” pagination_text_color=”#FFFFFF” pagination_font_size=”14px” background_layout=”dark” auto=”on” auto_speed=”6000″ global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

Signage<\/h3>\n

Another very effective option for services and products are “signages”, i.e. digital media content such as digital posters or electronic displays.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”220,219″ fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” pagination_font=”Open Sans|600|||||||” pagination_text_color=”#FFFFFF” pagination_font_size=”14px” background_layout=”dark” auto=”on” auto_speed=”6000″ global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”Open Sans||||||||” header_3_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

Implied Usage<\/h3>\n

For suitable products, we rely on “implied usage”, i.e. the implicit use of the brand. This means that the viewer is shown a product in the story as if the actor would really use it.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Virtual PlacementWhat is virtual placement? In virtual product placement, also called digital product placement, products are afterwards placed in TV programmes, show formats, films and music videos. This is done using AI (artificial intelligence) technology in the finished film and series format. This means that your brand is not displayed during the commercial break, but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_fullwidth_image src=\"https:\/\/brandplace.de\/wp-content\/uploads\/2022\/06\/topheader-brandplace-sub-min.jpg\" alt=\"brandplace Mediaagentur\" title_text=\"brandplace Mediaagentur\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_font=\"Open Sans||||||||\" header_text_color=\"#FFFFFF\" header_font_size=\"26px\" header_line_height=\"1.4em\" header_font_size_tablet=\"26px\" header_font_size_phone=\"20px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>

Digital Product Placement<\/h1>

[\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Was ist Digital Product Placement?<\/h3>

Beim Digital Product Placement, auch Virtual Product Placement genannt, werden die Produkte nachtr\u00e4glich in TV-Sendungen, Show-Formaten, Filmen und Musikvideos platziert. Dies erfolgt mittels KI (K\u00fcnstliche Intelligenz) -Technologie in das fertige Film- und Serien-Format. Das hei\u00dft, Ihre Marke wird nicht in der Werbepause angezeigt, sondern im Umfeld eines hochwertigen Contents.<\/p>

Die kurzen Vorlaufzeiten f\u00fcr digitales Product Placement erm\u00f6glichen eine zeitgenaue Koordination mit weiteren Werbekampagnen. Die Preise sind wettbewerbsf\u00e4hig zu TV-Spots und physischen Product Placements, die w\u00e4hrend der Produktion integriert werden. Die positive Wirkungsweise auf die KPIs (Key Performance Indicators), Markenbekanntheit, Kaufabsicht bis hin zur Umsatzsteigerung ist mit Marktforschungen belegt.<\/p>

[\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Wie gehen wir beim Digital Product Placement vor?<\/h3>

Wir platzieren Ihr Produkt, Ihr Poster oder Ihre Anzeige in namhaften deutschen TV-Serien, wobei das Digital Product Placement f\u00fcr den Zuschauer nicht vom physischen Placement zu unterscheiden ist. Hier setzen wir auf Implied Usage, d.h. die implizite Nutzung der Marke. Das bedeutet, dem Zuschauer wird ein Produkt in der Story so gezeigt, als w\u00fcrde es der Darsteller wirklich verwenden. Eine weitere sehr effektive M\u00f6glichkeit ist das Platzieren von Signages, also digitalen Medieninhalten wie digitalen Postern oder Out-of-Home Au\u00dfenwerbung.<\/p>

Ein Beispiel k\u00f6nnte ein Werbeposter in einem Film oder einer Serie begleitend zu einer Kampagne sein. F\u00fcr die bestm\u00f6gliche Brand Performance werden M\u00f6glichkeiten der Platzierung im fertigen Content von uns mit dem Spezialdienstleister Mirriad zusammen erarbeitet und gemeinsam mit dem Brandpartner, der Agentur und der Content-Plattform ausgew\u00e4hlt. Beispiele f\u00fcr erfolgreiche Formate, in denen Digital Product Placements bereits eingesetzt werden, sind \u201eGute Zeiten, Schlechte Zeiten\u201c und \u201eAlles was z\u00e4hlt\u201c bei RTL oder \u201eBerlin Tag und Nacht\u201c und \u201eK\u00f6ln 50667\u201c bei RTL II). Auch Musikvideos bekannter K\u00fcnstler in den USA und China nutzen diese Technik.<\/p>

[\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Was macht uns beim Digital Product Placement besonders?<\/h3>

Wir sind die exklusiven Repr\u00e4sentanten f\u00fcr Mirriad in Deutschland, \u00d6sterreich und der Schweiz und haben direkten Zugriff auf nationale Formate (bei RTL und RTL II) und internationale Formate (Musik, Spielfilme, VoD). \u00dcber Mirriad k\u00f6nnen wir Marktforschungen durchf\u00fchren und mit den Marktforschungssystemen der Mediaagenturen kombinieren. Wir k\u00f6nnen die digitale Product Placement-Kampagne mit anderen Werbe- und TV-Kampagnen inhaltlich und zeitgenau synchronisieren.<\/p>

[\/et_pb_text][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Sie wollen eine Kampagne f\u00fcr Ihre Marke starten?<\/h3>

[\/et_pb_text][et_pb_button button_url=\"\/kontakt\/\" button_text=\"Kontaktieren Sie uns\" button_alignment=\"left\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#3fab44\" button_border_color=\"#3fab44\" button_border_radius=\"0px\" button_letter_spacing=\"0px\" button_font=\"Open Sans||||||||\" button_icon=\"$||divi||400\" background_layout=\"dark\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_font=\"Open Sans||||||||\" header_text_color=\"#FFFFFF\" header_2_font=\"Open Sans||||||||\" header_2_text_color=\"#FFFFFF\" header_2_line_height=\"1.4em\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"20px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>

Referenzprojekte<\/h2>

[\/et_pb_text][et_pb_video src=\"https:\/\/youtu.be\/cFDivUP6ZB4\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_margin=\"50px||||false|false\" global_colors_info=\"{}\"][\/et_pb_video][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Best of Video Mirriad<\/h3>

Mirriad sucht die relevantesten und effektivsten Zeitpunkte, um nachtr\u00e4glich Produkte und Plakate in verschiedenste Formate einzuf\u00fcgen.<\/p>

[\/et_pb_text][et_pb_image src=\"https:\/\/brandplace.de\/wp-content\/uploads\/2022\/05\/mirriad.jpg\" title_text=\"mirriad\" url=\"\/digital-placment\/\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Mirriad digital PP<\/h3>

Mirriad digital PP ist eine nachweislich beliebte und effektive M\u00f6glichkeit f\u00fcr Marken, Kunden zu erreichen und starke KPIs wie Awareness, Affinit\u00e4t und Kaufbereitschaft zu steigern. Fr\u00fchere Studien haben gezeigt, dass durchschnittlich 84% dieses Format m\u00f6gen und 90% sagen, es passe gut zum Inhalt. Diese positive Haltung \u00fcbertr\u00e4gt sich auf die Marken: 81% sagen, dass es die Marke attraktiver macht. Mit einer durchschnittlichen Steigerung der Ad Awareness von +22pt und einer Markenaffinit\u00e4t von +11pt f\u00fchren all diese Faktoren zu einer marktf\u00fchrenden durchschnittlichen Steigerung der Markenbekanntheit von +10 pt.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_text_color=\"#FFFFFF\" header_3_font_size=\"26px\" header_3_line_height=\"1.4em\" header_3_font_size_tablet=\"26px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p>

Digital Product Placements in TV Dailies<\/h3>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_gallery gallery_ids=\"222,221\" fullwidth=\"on\" _builder_version=\"4.17.4\" _module_preset=\"default\" pagination_font=\"Open Sans|600|||||||\" pagination_text_color=\"#FFFFFF\" pagination_font_size=\"14px\" background_layout=\"dark\" auto=\"on\" auto_speed=\"6000\" global_colors_info=\"{}\"][\/et_pb_gallery][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

Signage<\/h3>

Eine weitere, sehr effektive M\u00f6glichkeit f\u00fcr Dienstleistungen und Produkte sind \u201eSignages\u201c, also digitale Medieninhalte wie digitale Poster oder elektronische Anzeigen.<\/p>

\u00a0<\/p>

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_gallery gallery_ids=\"220,219\" fullwidth=\"on\" _builder_version=\"4.17.4\" _module_preset=\"default\" pagination_font=\"Open Sans|600|||||||\" pagination_text_color=\"#FFFFFF\" pagination_font_size=\"14px\" background_layout=\"dark\" auto=\"on\" auto_speed=\"6000\" global_colors_info=\"{}\"][\/et_pb_gallery][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_3_font=\"Open Sans||||||||\" header_3_line_height=\"1.4em\" global_colors_info=\"{}\"]<\/p>

Implied Usage<\/h3>

F\u00fcr passende Produkte setzen wir auf \u201eImplied Usage\u201c, also die implizite Nutzung der Marke. Dies bedeutet, dass dem Zuschauer ein Produkt in der Story so gezeigt wird, als w\u00fcrde es der Darsteller wirklich verwenden.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-861","page","type-page","status-publish","hentry"],"yoast_head":"\nVirtual Placement \u00bb Place your brand digitally<\/title>\n<meta name=\"description\" content=\"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandplace.de\/en\/digital-product-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Placement \u00bb Place your brand digitally\" \/>\n<meta property=\"og:description\" content=\"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandplace.de\/en\/digital-product-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandplace\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T14:11:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandplace.de\/en\/digital-product-placement\/\",\"url\":\"https:\/\/brandplace.de\/en\/digital-product-placement\/\",\"name\":\"Virtual Placement \u00bb Place your brand digitally\",\"isPartOf\":{\"@id\":\"https:\/\/brandplace.de\/#website\"},\"datePublished\":\"2022-05-24T13:10:28+00:00\",\"dateModified\":\"2023-01-25T14:11:14+00:00\",\"description\":\"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandplace.de\/en\/digital-product-placement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandplace.de\/en\/digital-product-placement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandplace.de\/en\/digital-product-placement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/brandplace.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Placement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandplace.de\/#website\",\"url\":\"https:\/\/brandplace.de\/\",\"name\":\"Brandplace\",\"description\":\"Wir emotionalisieren wir Ihre Marke auf allen Screens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandplace.de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virtual Placement \u00bb Place your brand digitally","description":"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandplace.de\/en\/digital-product-placement\/","og_locale":"en_US","og_type":"article","og_title":"Virtual Placement \u00bb Place your brand digitally","og_description":"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.","og_url":"https:\/\/brandplace.de\/en\/digital-product-placement\/","og_site_name":"Brandplace","article_modified_time":"2023-01-25T14:11:14+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandplace.de\/en\/digital-product-placement\/","url":"https:\/\/brandplace.de\/en\/digital-product-placement\/","name":"Virtual Placement \u00bb Place your brand digitally","isPartOf":{"@id":"https:\/\/brandplace.de\/#website"},"datePublished":"2022-05-24T13:10:28+00:00","dateModified":"2023-01-25T14:11:14+00:00","description":"Virtual Placement \/ Digital Placement: We successfully place your brand in TV programmes \u2714 Show formats \u2714 Films & TV series \u2794 Info.","breadcrumb":{"@id":"https:\/\/brandplace.de\/en\/digital-product-placement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandplace.de\/en\/digital-product-placement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandplace.de\/en\/digital-product-placement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/brandplace.de\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Placement"}]},{"@type":"WebSite","@id":"https:\/\/brandplace.de\/#website","url":"https:\/\/brandplace.de\/","name":"Brandplace","description":"Wir emotionalisieren wir Ihre Marke auf allen Screens","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandplace.de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/pages\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":9,"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/pages\/861\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/pages\/861\/revisions\/1073"}],"wp:attachment":[{"href":"https:\/\/brandplace.de\/en\/wp-json\/wp\/v2\/media?parent=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}