{"id":853,"date":"2022-05-24T12:11:41","date_gmt":"2022-05-24T12:11:41","guid":{"rendered":"https:\/\/brandplace.de\/?page_id=853"},"modified":"2023-01-25T14:21:54","modified_gmt":"2023-01-25T14:21:54","slug":"product-placement","status":"publish","type":"page","link":"https:\/\/brandplace.de\/en\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"

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Product Placement<\/h1>\n

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What is product placement?<\/h3>\n

Product placement refers to the specific placement of a brand’s products in TV, cinema or video-on-demand (VoD) productions. The product should be clearly visible to the viewer and integrated into the story in a positive context – in compliance with all legal regulations. This form of advertising already achieves a high advertising impact with the use of manageable resources and increases the customers’ willingness to buy.<\/p>\n

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How do we proceed in product placement?<\/h3>\n

Brandplace is constantly in contact with production companies, TV stations and streaming platforms. They get in touch with us with exciting content and are looking for brand partners. In dialogue with you, we find the “perfect match” according to your ideas and needs. Format, story and brand must fit together in terms of message and value. Sometimes this works best by equipping an actor, sometimes by anchoring an action in the story. We always keep the legal and contractual circumstances in mind.<\/p>\n

An authentic integration requires a carefully selected research of partners, scripts and storyboards. We establish a common understanding among all parties for the core and essence of the story and the brand and product communication. In this way, the integration of your brand becomes a credible experience for the viewer. We document the success in the form of detailed reportings with reach and media equivalent value – this is the value that your placement achieves and is calculated on the basis of audience quotes as well as advertising time rates.<\/p>\n

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What is it that makes us special when it comes to product placement?<\/h3>\n

We have been performing product placements for more than 20 years and have a large network of national and international TV and film productions, cinema, streaming series and shows. Each of our media partner – film productions, TV channels or streaming platforms such as Netflix, Amazon & Co – has its own access to its users. We develop a custom-fit solution with all parties, based on media, target group and budget analyses. This leads to new placement paths for your brand and we accompany you from the first conversation through the entire production period and implementation of the integration to the red carpet at the premiere event! We also have special know-how in the area of digital placement<\/a>, whereby your product is digitally integrated after the end of filming.<\/p>\n

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You want to place your brand?<\/h3>\n

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References<\/h2>\n

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Movie Nightlife – Placement of the Volkswagen e-up!<\/h3>\n

In the cinema film Nightlife, Elyas M’Barek and Frederick Lau drive around Berlin and the region in the Volkswagen e-up! as a fictional car-sharing vehicle.<\/p>\n

\u201eThe up! is the modern Beetle, so to speak, the modern Herbie. It’s such a good picture – our heroes defeating gangsters in a charming little pink up! That’s comedy!\u201c<\/em><\/p>\n

Production Nightlife<\/strong><\/p>\n

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Out of the Diary of an Uber Driver – Placement of the Volkswagen Touran.<\/h3>\n

In the Joyn series From the Diary of an Uber Driver, Kostja Uhlmann drives around Hamburg in a Volkswagen Touran, helping his passengers with problems and working on his own problems.<\/p>\n

\u201eAbout a third of the filming time we were on the camera trailer with the car. And because I wanted to be with the actors and not in the towing vehicle, it meant for me: luggage compartment. For ten days. On a yoga foam mat. With my legs folded, two screens in my hands and a water bottle next to me. That was exhausting. But also very beautiful. Now and then you can hear me laughing in the footage because the comedic acting was excellent – or coughing because the air got dry again. So not to confuse the audience (the ghost in the luggage compartment), we cut both out.\u201c<\/em><\/p>\n

Julian P\u00f6rksen, director
<\/strong><\/p>\n

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Essence in the music video Hellwach by Namika<\/h3>\n

Essence products were placed in the music video “Hellwach” by Namika. Namika and her girls don’t want to go home after a night of partying and are going out in town, always taking Essence products with them to look their best even after a night of dancing.<\/p>\n

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Product PlacementWhat is product placement? Product placement refers to the specific placement of a brand’s products in TV, cinema or video-on-demand (VoD) productions. The product should be clearly visible to the viewer and integrated into the story in a positive context – in compliance with all legal regulations. This form of advertising already achieves a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Product Placement<\/h1>

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Was ist Product Placement?<\/h3>

Product Placement bezeichnet die gezielte Platzierung von Produkten einer Marke in TV, Kino oder Video-on-Demand-Produktionen (VoD). Dabei soll das Produkt f\u00fcr den Zuschauer gut sichtbar und in einem positiven Kontext in die Story eingef\u00fcgt werden \u2013 unter Einhaltung aller gesetzlichen Regelungen. Diese Form der Werbung erreicht bei Einsatz \u00fcberschaubarer Mittel bereits eine hohe Werbewirkung und erh\u00f6ht die Kaufbereitschaft der Kund:innen.<\/p>

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Wie gehen wir beim Product Placement vor?<\/h3>

Brandplace steht st\u00e4ndig in Kontakt mit Produktionsfirmen, TV-Sendern und Streaming-Plattformen. Diese treten mit spannendem Content an uns heran und suchen Markenpartner. Im Dialog mit Ihnen finden wir das \u201ePerfect Match\u201c entsprechend Ihren Vorstellungen und Bed\u00fcrfnissen. Format, Geschichte und Marke m\u00fcssen in Aussage und Wert zueinander passen. Mal funktioniert dies am besten \u00fcber die Ausstattung eines Darstellers, mal mit Verankerung einer Aktion in der Story. Dabei haben wir immer die rechtlichen und vertraglichen Gegebenheiten im Blick.<\/p>

Eine authentische Integration bedarf einer ausgew\u00e4hlten Recherche von Partnern, Drehb\u00fcchern und Storyboards. Wir stellen bei allen Parteien ein gemeinsames Verst\u00e4ndnis f\u00fcr den Kern und das Wesen der Geschichte und der Marken- und Produktkommunikation her. So wird die Integration Ihrer Marke f\u00fcr den Zuschauer zu einem glaubw\u00fcrdigen Erlebnis. Den Erfolg dokumentieren wir in Form eines ausf\u00fchrlichen Reportings mit Reichweite und Media\u00e4quivalenzwert \u2013 dies ist der Wert, den Ihr Placement erzielt und der auf Basis der Zuschauerzahlen sowie der Werbezeitenpreise berechnet wird.<\/p>

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Was macht uns beim Product Placement besonders?<\/h3>

Wir f\u00fchren seit mehr als 20 Jahren Product Placements durch und verf\u00fcgen \u00fcber ein gro\u00dfes Netzwerk aus nationalen und internationalen TV- und Filmproduktionen, Kino, Streaming-Serien und Shows. Jeder unserer Medienpartner \u2013 Filmproduktionen, TV-Sender oder Streaming-Plattformen wie Netflix, Amazon & Co. \u2013 hat einen eigenen Zugang zu seinen Nutzern. Wir erarbeiten mit allen Parteien eine passgenaue L\u00f6sung, aufbauend auf Medien-, Zielgruppen- und Budget-Analysen. So ergeben sich neue Platzierungswege f\u00fcr Ihre Marke und wir begleiten Sie vom ersten Gespr\u00e4ch \u00fcber die gesamte Produktionszeit und Umsetzung der Integration bis auf den roten Teppich bei der Premierenveranstaltung! Besonderes Know-how haben wir auch im Bereich Digital Placement<\/a>, wobei Ihr Produkt nach Drehschluss digital eingebunden wird.<\/p>

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Sie m\u00f6chten Ihre Marke platzieren?<\/h3>

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Referenzprojekte<\/h2>

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Kinofilm Nightlife - Platzierung des e-up! von Volkswagen<\/h3>

Im Kinofilm Nightlife fahren Elyas M\u2018Barek und Frederick Lau mit dem Volkswagen e-up! als fiktives Carsharing durch Berlin und Umgebung.<\/p>

\u201eDer up! ist sozusagen der moderne K\u00e4fer, der moderne Herbie. Es ist so ein gutes Bild \u2013 unsere Helden besiegen in einem kleinen charmanten rosa up! die Gangster! Das ist Kom\u00f6die!\u201c<\/em><\/p>

Produktion Nightlife<\/strong>
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Aus dem Tagebuch eines Uberfahrers \u2013 Platzierung des Touran von Volkswagen<\/h3>

In der Joyn Serie \u201eAus dem Tagebuch eines Uberfahrers\u201c f\u00e4hrt Kostja Uhlmann mit dem Volkswagen Touran durch Hamburg, hilft seinen Fahrg\u00e4sten bei Problemen und arbeitet an seinen eigenen Problemen.<\/p>

\u201eUngef\u00e4hr ein Drittel der Drehzeit waren wir mit dem Auto auf dem Kamera-Anh\u00e4nger. Und weil ich bei den Schauspieler:innen sein wollte und nicht im Zugfahrzeug, hie\u00df das f\u00fcr mich: Kofferraum. Zehn Tage lang. Auf einer Yoga-Schaumstoffmatte. Mit eingeklappten Beinen, zwei Bildschirmen in der Hand und einer Wasserflasche neben mir. Das war anstrengend. Aber auch sehr sch\u00f6n. Ab und zu h\u00f6rt man mich im Filmmaterial lachen, weil das kom\u00f6diantische Schauspiel exzellent war \u2013 oder husten, weil die Luft mal wieder trocken geworden ist. Um die Zuschauer nicht zu verwirren (der Geist im Kofferraum), haben wir beides herausgeschnitten.\u201c<\/em><\/p>

Julian P\u00f6rksen, Regisseur<\/strong>
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Essence im Musikvideo Hellwach von Namika<\/h3>

In dem Musikvideo \u201eHellwach\u201c von Namika wurden Essence Produkte platziert. Namika und ihre Girls wollen nach einer Partynacht noch nicht nach Hause gehen und sind in der Stadt unterwegs \u2013 die Essence Produkte immer dabei, um auch nach einer durchtanzten Nacht noch top auszusehen.
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